Starting your Avon business can feel daunting, but the good news is you don’t have to do it alone! When you join Avon through RepsAnywhere, we’ll send customers to you to help you get started. Each month, hundreds of eager customers visit our website looking for the latest brochures, and we send them to our team members’ online brochures. When customers place an order through your digital brochure, you don’t even need to worry about delivery—Avon takes care of everything, and you earn the commission straight into your account!
But that’s just the beginning. To really grow your Avon business, you’ll want to find your own customers too. There are so many ways you can find new customers because you can run your Avon business your way. Here, we’ll cover some of the most common strategies—from starting with friends and family to using the classic paper brochure and making the most of digital tools.
Start with Friends and Family
The best place to begin when you’re a new Avon rep is by reaching out to friends, family, and neighbours. They already know and trust you, so they’re more likely to be your first customers. Show them the latest brochure and talk them through some of the exciting offers. Even if they’re not looking to buy right now, ask if they can share the brochure with others they know—maybe colleagues at work, school mums, or friends at the gym. This can give your business a quick boost and help grow your customer base fast.
Tips for Getting Started:
- Leave Brochures at Work: Ask your friends and family to take a few brochures into their workplace and leave them in the break room for others to browse.
- Get Them to Share: Provide some extra brochures and encourage them to pass them along to anyone who might be interested.
- Offer an Incentive: A small thank-you gift or discount for every order they help you get can go a long way. This is a great way to turn your friends and family into Avon ambassadors!
Finding Customers with the Paper Brochure
The paper brochure is one of your go-to tools for connecting with potential new customers. It’s perfect for leaving a lasting impression, especially for those who love flipping through a physical catalogue. Here are some ways to use it effectively:
1. Always Have Brochures on Hand
When you’re out and about, always carry a few spare brochures with you. You never know when you might meet someone who’s interested in Avon! Whether you’re running errands, meeting friends, or attending community events, having brochures on hand is a simple way to introduce new customers to your products.
2. Canvas New Streets
One classic way to find new customers is by canvassing your local area. Knock on doors and introduce yourself with a smile. Mention that you’re the local Avon rep, and offer a brochure to anyone who’s interested. If no one is home, leave a brochure along with your contact details so they can get in touch later.
Top Tip: When leaving brochures, record which houses you’ve targeted and when you plan to collect them.
3. Make the Most of Existing Customers
Don’t forget about your existing customers! When delivering orders, include a few extra brochures and ask if they’d be happy to pass them on to friends, family, or colleagues. Offer a small incentive, like a discount or a free product for each new order they help you get.
Finding Customers with the Online Brochure
With the rise of digital shopping, the online brochure is an essential tool for reaching new customers beyond your local area. It’s easy to share and keeps you connected even when you can’t meet face-to-face.
1. Share Your Digital Brochure on Social Media
Social media is a fantastic way to reach a wider audience. Post your digital brochure link on platforms like Facebook, Instagram, or WhatsApp, and make sure your followers know where to find it. When you post about specific products, include direct links so it’s easy for new customers to order from you right away.
2. Run Social Media Giveaways
Giveaways are a great way to attract attention and grow your follower count. Offer a small prize—maybe a popular Avon product—and encourage people to like, comment, and share your post. This not only gets people excited but also introduces new potential customers to your business.
3. Send a Digital Brochure Reminder
Sometimes, a gentle reminder is all it takes to turn a potential order into a sale. After sharing your digital brochure, follow up with a friendly message like: “Hey, I wanted to check if you’ve had a chance to look through the new brochure. Let me know if there’s anything you’d like to add to my next order!” This kind of personal touch can be just what’s needed to spark interest and encourage them to shop.
Other Ways to Find Customers
Expanding your reach isn’t just about brochures—it’s about being visible, building relationships, and making Avon a part of your everyday life. Here are some more creative ways to find new customers:
1. Hold Your Own Events
Hosting Avon parties or pop-up stands is a great way to meet new customers. Choose a theme, like skincare or makeup, and invite people to come along, either in person or online. Use these events to showcase products, offer demos, and create a fun shopping experience.
2. Partner with Local Businesses
Try partnering with local shops, gyms, or community centres to set up a small display of Avon products or leave some brochures in their waiting areas. This puts you in front of potential customers who may not have heard of Avon before.
3. Use Customer Referrals
Word of mouth is incredibly powerful. If you give great customer service, your customers will likely recommend you to their friends, family, and colleagues. Consider running a referral scheme where customers get a small discount or freebie for every new customer they bring to you.
Get Creative and Have Fun!
The best way to find new customers is to get creative and have fun with it. Avon offers so many ways to connect with people, whether you prefer chatting face-to-face, building an online presence, or running events. Experiment with different methods to see what works best for you, and remember, it’s all about building relationships.
If you’re not already an Avon Rep, now’s a great time to join and start taking advantage of all the support and resources available to help you build your business. We’ll even send customers your way to get you off to a great start!
Ready to find more Avon customers? Grab your brochures, share your digital link, and start spreading the word today!
