Let’s talk about January. After the festive madness of Christmas, it’s tempting to slow down, take a break, and skip the January brochure. After all, December can feel like a marathon with deliveries, parties, and family commitments. But here’s the thing: January is packed with opportunities that are too good to miss—for you, your customers, and anyone reading this who is thinking about joining Avon.
So, should Avon reps take January off? Definitely not. Let’s explore why this is the perfect time to grow your business or start a new one.
Why January Is a Big Opportunity for Your Avon Business
January is all about fresh starts. It’s the time when people are resetting their routines and looking for ways to improve their lives. This mindset makes January a golden opportunity to showcase Avon’s products and benefits.
1. Customers Are Ready to Treat Themselves
Christmas might be over, but the need for self-care and little luxuries isn’t. Many people are eager to:
- Restock their favourite toiletries and skincare essentials.
- Try a new look with makeup or treat themselves to self-care products.
- Take advantage of January sales to brighten up the post-holiday blues.
With Avon’s January brochure, you’ve got the perfect tools to help customers kick-start their “New Year, New You” journey. Skincare routines, wellness products, and makeup are top of mind for many at this time of year.
2. A Strong Start for Your Business
Even though January sales might feel quieter compared to Christmas, they’re still impactful. Here’s why:
- You’ll Earn Commission: Skipping a campaign means missing out on potential income. Even if you take it easy and keep it small, it will still contribute to your earnings.
- Keep Customers Engaged: Delivering the January brochure keeps you connected to your regular customers and ensures they don’t go looking for another rep.
3. A Fantastic Time for New Reps to Start
If you’ve been thinking about becoming an Avon rep, January is the perfect time to take the leap. Here’s why:
- People Are Looking for Savings: After Christmas, many households are eager to save money without compromising on quality. Avon’s Switch and Save products offer affordable, high-quality alternatives to big brands. They’re perfect for starting conversations with new customers.
- New Year, New Opportunities: January is all about fresh starts. Whether you’re looking for extra income, a flexible work opportunity, or a new challenge, becoming a rep is a fantastic way to start the year strong.
- Support Every Step of the Way: As a new rep, you’ll have access to Avon’s community, training, and tools to help you hit the ground running. January is a brilliant time to grow your confidence and your business.
Why Skipping January Isn’t Worth It
Think of your Avon business like a shop. Would you close it for a whole month just because it might be quieter? Of course not! The same goes for January brochures.
Skipping January means missing out on sales and risking your customers turning to someone else. Loyal customers rely on you and January often features irresistible deals. Even if orders aren’t as large as December, every sale adds up—and skipping a month could affect your income.
How to Make January Work for You
1. Plan Your Campaign
If you’re taking a break after Christmas, that’s okay! Just make sure your brochures still reach your customers. You could:
- Include January brochures with your Christmas deliveries.
- Drop them off in early January.
- Send the online brochure to your customers via a WhatsApp broadcast or schedule social media posts to share the January offers.
2. Canvass New Areas
January is a great time to expand your reach. With fewer deliveries to handle than in December, you can focus on canvassing new areas and introducing yourself to potential customers.
3. Focus on What Customers Want
Highlight products that align with the “New Year, New You” theme, like skincare sets, self-care items, and makeup. Promote Avon’s amazing deals to show customers they can get luxury without breaking the bank.
Make January Your Launchpad for 2025
January isn’t a month to take off—it’s a month to take advantage of. Whether it’s helping customers refresh their routines, introducing new team members, or building your business for the year ahead, January is packed with opportunities.
Deliver those brochures, spark those conversations, and make January your launchpad for a successful year. You’ve got this!