Let’s talk skincare! If you’re after a routine that’s simple but oh-so-effective, you’re in the right place. Whether you’re just starting out or looking to streamline your steps, this 5-step routine is perfect. Avon makes it easy to get glowing, healthy skin—and it doesn’t need to take forever. Let’s break it down!

1. Cleanse

Cleansing is the first and most important step. It clears away dirt, oil, and makeup, leaving your skin feeling fresh and clean. Think of it as giving your face a clean slate so all the other products can do their magic.

At the end of the day, this step is non-negotiable—especially if you wear makeup. A gentle cleanser will melt away foundation, sunscreen, and the day’s grime.

Why it’s essential: Cleansing not only refreshes your skin but also keeps your pores from clogging. And let’s be real, nothing feels better than a clean face before bed!

2. Tone

Toner might seem like an extra step, but trust me, it’s a game-changer. After cleansing, toner sweeps away any residue your cleanser might have missed, balances your skin’s pH, and preps it for the next steps.

Think of it as a mini reset for your skin—plus, it feels super refreshing.

Pro tip: Use a cotton pad or reusable cloth to gently apply toner across your face and neck. It’s quick, easy, and gets your skin ready for the real magic to happen.

3. Eye Cream

The skin around your eyes is delicate and needs a bit of extra love. Whether you’re dealing with dark circles, fine lines, or puffiness, an eye cream is your new best friend.

Applying eye cream daily keeps the area hydrated and smooth, and it makes a massive difference in how fresh you look—even on those early mornings!

How to apply: Use your ring finger (it’s the gentlest!) and pat a small amount under your eyes and along the bone. No rubbing—just soft, light taps.

Pro tip: Apply eye cream before your serums and moisturiser to let it absorb fully.

4. Serum

This is where the magic happens! Serums are like the superheroes of skincare—concentrated formulas designed to tackle specific concerns like fine lines, hydration, or dullness.

If your skin feels thirsty, go for a hyaluronic acid serum. Need some glow? A vitamin C serum is the way to go. Whatever your skin needs, there’s a serum for it.

Why it’s a must-have: Serums work deeper than moisturisers, so they’re essential for targeting those tricky skin concerns.

Top tip: Apply a few drops to your face and neck and gently pat it in. Don’t rub it into your hands—you don’t want to waste a drop!

Want to know more about serums? Head to our serum guide to find your perfect match.

5. Moisturise

Seal the deal with a good moisturiser. This step locks in hydration and strengthens your skin’s barrier, keeping it soft and protected all day (or night) long.

In the morning, reach for a day cream with SPF to protect your skin from UV rays. At night, treat yourself to a rich night cream that works while you sleep.

Why it’s essential: Skipping moisturiser can leave your skin dry and unprotected. The right moisturiser keeps your skin smooth, healthy, and glowing.

Pro tip: Apply your moisturiser in upward motions—it’s like giving your skin a little lift while you hydrate.

Let’s Make It Personal

Skincare isn’t one-size-fits-all. Everyone’s skin is different, which is why finding the right products for you is so important. Avon’s online Skin Diagnostic Tool takes the guesswork out of skincare by recommending products tailored to your skin type and concerns.

Stick to these five steps, stay consistent, and watch your skin transform. Whether you’re cleansing, toning, or diving into the world of serums, Avon has everything you need for a simple, effective routine.

CTA: Ready to find your perfect routine? Try Avon’s Skin Diagnostic Tool today and take your skincare game to the next level!

Unlock Your Best Skin Yet

When it comes to skincare, serums are the real MVPs—think of them as powerful potions ready to tackle whatever life throws at your skin. Whether it’s dryness, dullness, fine lines, or loss of firmness, there’s a serum designed to give your skin exactly what it needs.

In this post, we’ll break down why you need a serum, how to use it, and how to choose the perfect one for your skin type. Plus, we’ll share the best serums from Avon to help you glow, plump, and smooth your way to healthier-looking skin.

What is a Serum?

Serums are lightweight yet powerful skincare products packed with concentrated active ingredients. Unlike thicker creams, they’re designed to sink deeply into your skin, targeting specific concerns like fine lines, dullness, or dehydration.

Think of them as your skincare super boosters—they work smarter, not harder, to deliver visible results.

Why Do You Need a Serum?

Everyday life can take a toll on your skin. Changes in seasons, stress, hormones, and even your diet can leave your complexion feeling dull, dry, or tired. That’s where serums come in.

Here’s why you need one in your routine:

• Targeted care: Serums focus on specific concerns like hydration, ageing, or brightness.
• Quick absorption: Lightweight and fast-absorbing, they penetrate deep into your skin for maximum results.
• Boost your skincare: Think of serums as a turbocharge to your moisturiser and other products.

Your skin changes with time, weather, and lifestyle, so using the right serum can make all the difference.

How to Use a Serum

Serums are best applied right after cleansing and toning. Here’s a simple step-by-step guide to help you slot one into your routine:

1. Cleanse: Start with a gentle cleanser to remove dirt, oil, and makeup.
2. Tone: Apply toner to balance your skin’s pH and prep it for better absorption.
3. Apply Serum: Use 1-2 pumps, gently pressing it into your skin. Don’t rub—let the serum sink in.
4. Moisturise: Follow with your favourite moisturiser to lock in all the goodness.

Apply morning and night for the best results. Consistency is key to seeing those benefits.

How to Choose the Right Serum for You

Choosing the right serum depends on your skin type and what you’re trying to achieve. Here’s a quick guide to help:

If you’re unsure where to start, Avon’s Digital Skin Analysis Tool can help you find the perfect match for your needs.

Find Your Perfect Avon Serum

Now let’s dive into Avon’s range of targeted serums. There’s something for everyone.

Hydrate & Plump: Anew Hydrate & Plump Concentrate

Perfect for: Dry or dehydrated skin that needs an instant moisture boost.
With 3.5% Hyaluronic Acid Complex, this serum delivers multi-depth hydration while boosting your skin’s natural moisture production. The result? Smooth, plump, and bouncy skin that looks fresh and glowing.

Firm & Smooth: Anew Renewal Power Serum

Perfect for: Addressing multiple signs of ageing.
Packed with Protinol and Niacinamide, this serum restores collagen, smooths fine lines, and improves overall firmness. In just 7 days, skin looks visibly younger, firmer, and more radiant.

Radiant Glow: Anew Radiance Maximising Serum

Perfect for: Tired or dull skin.
Enriched with 10% Vitamin C, this serum brightens and evens skin tone while protecting against free radicals. It’s like a glow-up in a bottle—perfect for anyone wanting that fresh, radiant look.

Lift & Firm: Anew Platinum Lift & Tighten Serum

Perfect for: Skin that has lost firmness and elasticity.
This serum delivers an instant lifted look, smoothing and tightening the skin. The Protinol formula helps contour and restore structure for a firmer, more youthful appearance.

The Final Step: Unlock Your Skin’s Potential

Your skin deserves a little extra love, and a serum is the perfect way to give it that boost. Whether you’re targeting fine lines, dullness, or hydration, Avon has a serum that fits your needs.

Not sure where to start? Use Avon’s Digital Skin Analysis Tool to find the perfect serum tailored to your skin. It’s quick, easy, and totally worth it.

The right serum, paired with a solid skincare routine, is your ticket to healthy, glowing skin.

Ready to take your skincare to the next level? Add a serum to your routine today and discover what your skin has been missing.