Unlock Your Best Skin Yet
When it comes to skincare, serums are the real MVPs—think of them as powerful potions ready to tackle whatever life throws at your skin. Whether it’s dryness, dullness, fine lines, or loss of firmness, there’s a serum designed to give your skin exactly what it needs.
In this post, we’ll break down why you need a serum, how to use it, and how to choose the perfect one for your skin type. Plus, we’ll share the best serums from Avon to help you glow, plump, and smooth your way to healthier-looking skin.
What is a Serum?
Serums are lightweight yet powerful skincare products packed with concentrated active ingredients. Unlike thicker creams, they’re designed to sink deeply into your skin, targeting specific concerns like fine lines, dullness, or dehydration.
Think of them as your skincare super boosters—they work smarter, not harder, to deliver visible results.
Why Do You Need a Serum?
Everyday life can take a toll on your skin. Changes in seasons, stress, hormones, and even your diet can leave your complexion feeling dull, dry, or tired. That’s where serums come in.
Here’s why you need one in your routine:
- Targeted care: Serums focus on specific concerns like hydration, ageing, or brightness.
- Quick absorption: Lightweight and fast-absorbing, they penetrate deep into your skin for maximum results.
- Boost your skincare: Think of serums as a turbocharge to your moisturiser and other products.
Your skin changes with time, weather, and lifestyle, so using the right serum can make all the difference.
How to Use a Serum
Serums are best applied right after cleansing and toning. Here’s a simple step-by-step guide to help you slot one into your routine:
- Cleanse: Start with a gentle cleanser to remove dirt, oil, and makeup.
- Tone: Apply toner to balance your skin’s pH and prep it for better absorption.
- Apply Serum: Use 1-2 pumps, gently pressing it into your skin. Don’t rub—let the serum sink in.
- Moisturise: Follow with your favourite moisturiser to lock in all the goodness.
Apply morning and night for the best results. Consistency is key to seeing those benefits.
How to Choose the Right Serum for You
Choosing the right serum depends on your skin type and what you’re trying to achieve. Here’s a quick guide to help:
| Concern | Best Serum |
|---|---|
| Dryness & Dehydration | A serum with Hyaluronic Acid to deeply hydrate and plump skin. |
| Fine Lines & Wrinkles | Anti-ageing serums with Protinol or peptides to boost collagen. |
| Dullness | Vitamin C serums to brighten and protect from free radicals. |
| Loss of Firmness | Firming serums that lift and contour skin for a youthful look. |
If you’re unsure where to start, Avon’s Digital Skin Analysis Tool can help you find the perfect match for your needs.
Find Your Perfect Avon Serum
Now let’s dive into Avon’s range of targeted serums. There’s something for everyone.
Hydrate & Plump: Anew Hydrate & Plump Concentrate
Perfect for: Dry or dehydrated skin that needs an instant moisture boost.
With 3.5% Hyaluronic Acid Complex, this serum delivers multi-depth hydration while boosting your skin’s natural moisture production. The result? Smooth, plump, and bouncy skin that looks fresh and glowing.
Firm & Smooth: Anew Renewal Power Serum
Perfect for: Addressing multiple signs of ageing.
Packed with Protinol and Niacinamide, this serum restores collagen, smooths fine lines, and improves overall firmness. In just 7 days, skin looks visibly younger, firmer, and more radiant.
Radiant Glow: Anew Radiance Maximising Serum
Perfect for: Tired or dull skin.
Enriched with 10% Vitamin C, this serum brightens and evens skin tone while protecting against free radicals. It’s like a glow-up in a bottle—perfect for anyone wanting that fresh, radiant look.
Lift & Firm: Anew Platinum Lift & Tighten Serum
Perfect for: Skin that has lost firmness and elasticity.
This serum delivers an instant lifted look, smoothing and tightening the skin. The Protinol formula helps contour and restore structure for a firmer, more youthful appearance.
The Final Step: Unlock Your Skin’s Potential
Your skin deserves a little extra love, and a serum is the perfect way to give it that boost. Whether you’re targeting fine lines, dullness, or hydration, Avon has a serum that fits your needs.
Not sure where to start? Use Avon’s Digital Skin Analysis Tool to find the perfect serum tailored to your skin. It’s quick, easy, and totally worth it.
The right serum, paired with a solid skincare routine, is your ticket to healthy, glowing skin.
Ready to take your skincare to the next level? Add a serum to your routine today and discover what your skin has been missing.